“Digital Marketing” encompasses a lot of stuff. If you’re promoting your business or doing online transactions through the Internet, then you’re a digital marketer. Traditional marketing occurs in physical marketing, printing ads, or phone communication whereas digital marketing happens online (or electronically). Digital marketing analyzes campaigns, strategy, and content using multiple technologies typically in real-time. It covers the marketing efforts that use electronic devices/Internet. There are endless possibilities for brand awareness. Businesses leverage digital channels like search engines, email, social media, and website content to connect with prospective customers. If the above definition is going above the head and if you’re new to the game, simply put, digital marketing is to grow the target audience, engage with leads, close more deals and gain recognition in your industry. What more can a business expect for its brand awareness and lead generation? There are two major types of digital marketing – B2B and B2C. B2B digital marketing: In business-to-business (B2B) digital marketing, the trends and needs of businesses in this digital age is centered on online lead generation. The major requirement is doing research and finding out the target audience. The next big thing is having an effective and more engaging website. Social media presence and video marketing also play a major role. B2C digital marketing: Embracing business-to-consumer (B2C) digital marketing gives businesses unlimited exposure to attract people to the website and make them prospective customers. B2C marketing breaks the products into target segments since a single product may not appeal to all users. Whether it is B2B or B2C type of digital marketing, the activities incorporate one or more of the following digital marketing approaches.
Search Engine Optimization (SEO): As the name suggests, the process of optimizing the search engine is called search engine optimization, in short SEO. Optimization of online content is necessary because search results must show up your company information as a top result in search engines. Search engines decide which websites to show for a search term based on keywords mentioned on the website and links that refer to this website. That means SEO has a lot to do with using the right keywords, inbound link generation, and content generation and optimization.
Social Media Marketing: Social media has rightfully earned a place in the digital marketing list. A brand can use various social media platforms to share information and engage with followers, fans, partners, or competitors. The main goal would be to promote products and solutions. Almost all businesses utilize social media marketing in one way or the other.
Content Marketing: The art of storytelling in a manner by giving valuable information to reach a target audience is referred to as content marketing. It is a strategic marketing approach to increase brand awareness focussed on creating and distributing relevant and consistent content. In turn, effective content creation builds goodwill with prospective customers.
Search Engine Marketing (SEM): SEM is related to the paid advertising that is seen while using the search engine. The most common form of SEM is Google Adwords. The marketer pays a predefined amount to the search engine for showing a marketing message at various places within the search results for specified keywords or phrases. It is a form of Pay-Per-Click (PPC) advertising and is part of digital advertising.
Email Marketing: Email marketing is one of the oldest methods in digital marketing. It is a process of regularly sending updates to the email subscribers to engage with them through ads, helpful resources, personal emails, requests, etc. The valuable update builds trust and eventually turns the audience into customers. Today, through the proliferation of digital devices one can explore new possibilities in the age of digital marketing technology. It has become a must-have component for all online marketing strategies.